Our Story
Double J Turquoise
Genuine, hand-selected Native American jewelry built on heritage, trust, and a lifelong love of turquoise.
Born From a Personal Experience
Double J Turquoise was born from a deeply personal experience. Years ago, I purchased what I believed was a sterling silver turquoise earring set — only to discover it was neither sterling nor nickel-free. Every time I wore them, my ears became painful, infected, and even bled. That experience left a lasting impression and shaped my commitment to quality. I never want anyone to spend their hard-earned money on jewelry that isn't authentic, safe, or built to last.
My mission is simple: to offer genuine, high-quality, Native American–made jewelry you can trust. Every piece is hand-selected by me, one at a time, with careful attention to craftsmanship, materials, and authenticity. These are heirloom-quality pieces — jewelry you'll be proud to wear today and pass down for generations.
A Third-Generation Cowgirl
I am a third-generation cowgirl, shaped by the people and horses that defined my early years. One of the most influential figures in my life was my uncle, Shoat Webster, a four-time world champion. I spent countless hours helping him on his ranch — watching him build a highly successful breeding program sparked a deep respect for bloodlines and the work behind them.
My daughter, Kassidy Jae Beeler, is a meaningful part of the Double J story. She helps consult on the jewelry I select, offers input on vendor locations, and steps in at the booth when things get busy. More than that, she's a big reason this business began — that shared desire for authentic, timeless pieces became the spark behind Double J Turquoise.
As a Native American woman, supporting Native artists and honoring our heritage is at the heart of this brand. My love for turquoise began early — growing up, my family attended Cheyenne Frontier Days every year, and my mom made sure I never left without a piece of Native American jewelry. That tradition sparked a lifelong appreciation I know many of our customers share.
These aren't just pieces of jewelry. They're memories, comfort, and stories carried forward — quiet reminders of the people who shape us.
— Jeannie, Founder
What We Stand For
Authenticity
Every piece is genuine Native American–made jewelry, hand-selected for quality and craftsmanship. Never mass-produced, never imitation.
Heritage
We honor the artists and traditions behind each piece, supporting Native artisans and the culture woven into every design.
Quality
Heirloom-grade materials and construction — jewelry built to wear today and pass down for generations to come.
Trust
Fair pricing, transparent sourcing, personalized special orders, and repair services — because you deserve confidence in every purchase.
They're Memories
These pieces come from my mom's very humble collection. The baby cuff was mine, though I sometimes wonder if my mom wore it too. The other two pieces belonged to her — I remember her wearing the double-row Kingman almost every day of her life. It was one of her absolute favorite pieces.
These aren't just pieces of jewelry. They're memories, comfort, and stories carried forward — quiet reminders of the people who shape us.
